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Competitive Advantage
– By Warren Cook The reality of the purpose of the interview process is too often forgotten, lost, or simply poorly understood.  The talent acquisition process is an exclusive process, not an inclusive process, that is costly, can expose your business to significant risk and liability, and often is so poorly executed that retention and...
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– By Melissa Cook The applicant’s perspective on good versus poor interviewers is very important and crucial to the interview process because their experience will determine if they believe the company is a good fit for them and their career aspiration.  Here are several mistakes you can make as an employer that result in an...
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– By Daniel Schmitt One thing about the ever-changing society we live in that will always remain constant is people will always be applying for jobs.  People are surfing employer websites and job boards every minute of every day – I know, I’ve been there.  I remember when I first hit the job market, many,...
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By Warren Cook In my experience I have encountered organizations that truly strive for “engagement” in the workplace.  However, the way an organization defines engagement impacts how the construct manifests itself in the workplace.  For example, if engagement is measured by employee feedback that communication from management is positive, then downward communication will be the...
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It was once again an honor to be invited to speak to our well respected community of Delaware small business and solo practitioners at their 2019 annual conference.  This event was held in Dover, DE at the Dover Downs, and was well attended. This year I spoke on the topic of Staffing and Keeping Things...
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Sales and Marketing For You, As You The Alias Group is a rapidly growing integrated sales and marketing agency located in Newark, DE, accelerating business growth for B2B companies through outsourced inside sales and marketing strategy and execution. Alias executes proven and repeatable sales and marketing processes with a collaborative approach that supports the core...
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Are you looking for creative solutions to providing your workforce strategies to relieve stress and live a healthier life?  Does your business have a desire to offer more to the staff but uncertain where the solution will come from?  Looking to reduce absenteeism and improve productivity?  If you answered yes to any of these questions,...
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By Warren Cook Are your functional leaders engaging each other effectively to ensure the flow of communication and operational activities are successful?  When you describe your management team, do you use terms like “silo”, “ineffective”, “lack of collaboration”, or “unsuccessful”?  This is not an uncommon challenge in organizations yet permitting this behavior to continue can...
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What does a healthy work environment mean to you? Being in a healthy workplace does the following things: It continuously improves the productivity of all staff; and If can contribute to reducing the cost of turnover, absenteeism, poor productivity, limited collaboration, and worker’s compensation claims for the employer. When an employee goes into work, they...
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It’s that time of year again.  No, not time for family and presents, travel and vacation.  It is the time of year where employees are seriously considering a new job opportunity.  With more jobs in the economy than we have qualified workers to fill them, it is an employee market right now, and as we...
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